Guides

Learn the game

How pay-to-rank works, and how to win more clicks for your product.

What is a pay-to-rank leaderboard?

How bidding, ranks and outbidding work, and why products pay for placement.

How to get more clicks for your product

Five practical levers to turn board placement into real traffic.

Pay-to-rank vs directory listings

Directories list products; boards let you buy your position. Which fits your goals?